Eminyakeni yamuva nje, imakethe yemikhiqizo yezilwane ezifuywayo iye yathola ukukhula okukhulu, iqhutshwa yinani elandayo labanikazi bezilwane kanye nokuzimisela kwabo ukuchitha kubalingani babo bobuhle. Ngokusho kwe-American Pet Products Association, imboni yezilwane zasekhaya ibone ukukhula okuqinile, ifinyelela irekhodi eliphakeme lama- $ 103.6 billion ngo-2020. Lo mkhuba kulindeleke ukuthi uqhubeke, wethula ithuba elinenzuzo lamabhizinisi emkhakheni wezilwane ezifuywayo.
Enye yezinto ezibalulekile ezishayela ukukhula kwemakethe yemikhiqizo yezilwane ezifuywayo ukuhlanganiswa kobuchwepheshe. Ukusuka kwimikhiqizo yokunakekelwa kwezilwane ezintsha kumapulatifomu we-e-commerce, ubuchwepheshe budlale indima ebalulekile ekubumbeni imboni futhi bahlangabezane nezidingo ezivelayo zabanikazi bezilwane zasekhaya. Kule bhulogi, sizohlola ukuthi amabhizinisi asemakethe yemikhiqizo yezilwane ezifuywayo angathola kanjani ubuchwepheshe bokukhulisa ukukhula futhi uhlale phambili kule ndawo yokuncintisana.
I-E-Commerce kanye nokuthengisa online
Ukukhuphuka kwe-e-commerce kuguqule indlela imikhiqizo yezilwane ezithengiwe ngayo futhi ithengiswe ngayo. Ngokuvumelana nokuthenga okuku-inthanethi, abanikazi bezilwane zasekhaya bangabhekabheka kalula ezinhlobonhlobo zemikhiqizo, qhathanisa amanani, bese bethenga okuvela ekunethezelweni kwamakhaya abo. Lokhu kuguqukela ekuthengisweni okuku-inthanethi kuvule amathuba amasha amabhizinisi ukufinyelela isisekelo samakhasimende amakhulu futhi andise ubukhona bawo bemakethe.
Ngokutshala imali kumapulatifomu e-e-commerce asebenziseka kalula kanye nezinhlelo zokusebenza zeselula, amabhizinisi womkhiqizo wezilwane zasekhaya anganikeza isipiliyoni sokuthenga esingenamthungo kumakhasimende abo. Izici ezinjengezincomo ezenziwe ngezifiso, izinketho zokukhokha okulula, kanye nokugcwaliseka okuhlelekile kwe-oda kungathuthukisa ukwaneliseka kwamakhasimende futhi kushayele ukuthenga okuphindaphindwayo. Ngokwengeziwe, amasu wokuxhumana nabantu kanye namasu wokukhangisa wedijithali angasiza amabhizinisi ukuba afinyelele futhi ahlanganyele namakhasimende angaba khona, athuthukise ukuthengisa kwawo online.
Imikhiqizo yokunakekelwa kwezilwane ezintsha
Intuthuko kwezobuchwepheshe iholele ekuthuthukisweni kwemikhiqizo yokunakekelwa kwezilwane ezintsha enakekela impilo nenhlala-kahle yezilwane ezifuywayo. Ukusuka kuma-smart collars kanye nama-trackers we-GPS kuma-feeters azenzakalelayo kanye nabaqaphi bezempilo yezilwane ezifuywayo, le mikhiqizo inikezela lula nokuthula kwengqondo kubaninimqondo. Amabhizinisi atshale imali ocwaningweni nasekuthuthukiseni ukudala izixazululo zokunakekelwa kwezilwane ezisika zingahlukanisa emakethe futhi zidonse abathengi be-tech-savvy.
Ngaphezu kwalokho, ukuhlanganiswa kwe-Intanethi Yezobuchwepheshe (i-IOT) kubuchwepheshe bezilwane ezifuywayo kuvumela ukuqapha okukude kanye nokuqoqwa kwedatha, okunika abanikazi bezilwane ezifuywayo ukulandelela amazinga omsebenzi wabo, amamethrikhi wezempilo namaphethini okuziphatha. Le datha ebalulekile ingasetshenziselwa ukuhlinzeka ngezincomo ezenzelwe wena kanye nokuqonda, ukudala indlela esetshenziselwa ukunakekelwa kwezilwane ezifuywayo. Ngokuhlala phambili kokuvuselelwa kwezobuchwepheshe, amabhizinisi womkhiqizo wezilwane ezifuywayo angazibeka njengabaholi embonini futhi afune ukufunwa kwemikhiqizo yabo.
Ukuzibandakanya Kwamakhasimende Nezinhlelo Zokuthembeka
Ubuchwepheshe budlale indima ebalulekile ekukhuthazeni ukubandakanyeka kwamakhasimende kanye nokwakha ubuqotho be-brand. Amabhizinisi angathola amasistimu wokuphathwa kobudlelwano bamakhasimende (CRM) kanye nama-analytics wedatha ukuthola imininingwane ekukhetheni kwamakhasimende nokuziphatha. Ngokuqonda izidingo zamakhasimende abo, amabhizinisi angakwazi ukuvumelanisa iminikelo yomkhiqizo wawo kanye namasu okukhangisa ukudala indlela eyenziwe ngezifiso neyakhonjwa.
Ngaphezu kwalokho, ukufaka izinhlelo zokwethembeka nezinhlelo zemivuzo ngezinhlelo zokusebenza zeselula noma amapulatifomu e-inthanethi anganciphisa ukuphindaphinda okuphindaphindwayo futhi akhuthaze ukugcinwa kwamakhasimende. Ngokunikeza izaphulelo ezikhethekile, imivuzo, nezincomo ezenzelwe wena, amabhizinisi angaqinisa ubudlelwano bawo namakhasimende futhi adale isisekelo samakhasimende athembekile. Ngokwengeziwe, ukubambisana kwabezindaba zenhlalo kanye nokubambisana kwe-Inffencer kungasiza amabhizinisi akhulise ubukhona bawo bomkhiqizo wabo futhi axhumane nabanini bezilwane ezifuywayo ezingeni lomuntu siqu.
Ukufakwa kokuthengwa kwezidingo
Ubuchwepheshe buye baguqula izinqubo zokuhlinzekwa kwezimali ezimakethe yemikhiqizo yezilwane ezifuywayo. Kusuka kuzinhlelo zokuphathwa kwe-Inventory kuma-Logistics kanye nokusatshalaliswa, amabhizinisi angathola ubuchwepheshe bokuhambisa imisebenzi yabo futhi athuthukise ukusebenza kahle. Ngokusebenzisa ukulandela ngomkhondo okuzenzakalelayo, funa ukubikezela, kanye nokuhlaziywa kwesikhathi sangempela, amabhizinisi angakhulisa ukuhanjiswa kwabo kokuhlinzekwa futhi anciphise izindleko ngenkathi eqinisekisa ukulethwa kwemikhiqizo kumakhasimende ngesikhathi.
Ngaphezu kwalokho, ukuhlanganiswa kobuchwepheshe beBlockchain kungathuthukisa ukucaca kanye nokulandelelwa ngaphakathi kokuhlinzekwa kwamathempeli, ukuhlinzeka isiqinisekiso kumakhasimende maqondana nobuqiniso kanye nekhwalithi yemikhiqizo abayithengayo. Leli zinga lokusobala lingakha ukwethembana nokuthembeka kwamabhizinisi womkhiqizo wesilwane, ikakhulukazi embonini lapho ukuphepha komkhiqizo nekhwalithi kubaluleke kakhulu. Ngokwamukela izixazululo zokuhlinzekwa kwezobuchwepheshe eziqhutshwa ngobuchwepheshe, amabhizinisi angakhulisa amandla abo okusebenza nokuphendula kwezidingo zemakethe.
Ukugcina
Imakethe yemikhiqizo yezilwane ezifuywayo iveza ingcebo yamathuba amabhizinisi okuchuma futhi akhule, aqhutshwe yisidingo esandayo semikhiqizo emisha nekhwalithi ephezulu. Ngobuchwepheshe obuqinisi, amabhizinisi angahlala ngaphambi kwejika futhi ahlangabezane nezidingo ezivelayo zabanikazi bezilwane ezifuywayo. Ukusuka kwi-e-commerce kanye nokuthengiswa kwe-inthanethi emikhiqizweni yokunakekelwa kwezilwane ezintsha namasu wokubandakanya kwamakhasimende, ubuchwepheshe bunikeza ama-MyRIAD amabhizinisi amabhizinisi ukushayela ukukhula kanye nempumelelo emakethe yemikhiqizo yezilwane.
Njengoba imboni iqhubeka nokuvela, amabhizinisi amukela ubuchwepheshe kanye nokwenza izinto ezintsha kuzobe kuhlelwe kahle ukuze kufakwe imali kwisidingo esikhulayo semikhiqizo yezilwane ezifuywayo. Ngokuhlala uvumelane nezitayela zabathengi, ukutshala imali entuthukweni yezobuchwepheshe, kanye nokuletha okuhlangenwe nakho kwamakhasimende okuhlukile, amabhizinisi womkhiqizo wezilwane ezifuywayo angakhipha umngcele wokuncintisana futhi azisungule njengabaholi kule makethe echumayo. Ikusasa lemakethe yemikhiqizo yezilwane ezifuywayo ngokungangabazeki lihlangene nobuchwepheshe, namabhizinisi asebenzisana nalo ngokungangabazeki azothola imivuzo yokukhula nokuphumelela okuqhubekayo.
Isikhathi sePosi: Oct-04-2024
